Social Selling: Build Trust and Generate Leads

Our Approach

Build Trust and Generate Leads Through Social Selling

In our social selling program, we provide you with a proven strategy that turns digital connections into customers.

Our program is:

tailored: whether you want a strategy workshop, training for your sales team, or full-scale execution of your social selling efforts, we ensure you get maximum results.
an ongoing project: We offer a partnership where we’re ready to provide both guidance and content creation for your profiles within the timeframe that works best for you.
For salespeople, sales teams, specialists, and managers alike: We tailor presentations, training, and implementation to the specific profile(s) you want to position.

Our approach to

Social Selling Strategy and Positioning

Developing a strategy tailored to your ICP (Ideal Customer Profile).
Identification of the key decision-makers and personas.
Defining messages that build credibility and authority in the industry.

Our approach to

Networking and Outreach Strategy

A tactical plan for how salespeople can build a relevant network.
Training on how to start meaningful conversations without coming across as "pushy."
Implementation of connection strategies and message templates.

Our approach to

Lead Generation Through Social Selling

Identifying potential customers via LinkedIn Sales Navigator.
Automated workflows in HubSpot for lead tracking and follow-up.
Using LinkedIn polls, videos, and case studies to drive engagement.

Our approach to

Converting a Chat to a Meeting

Training on how to turn a LinkedIn conversation into a scheduled meeting.
Scripts and strategies for effective follow-up.
Integrating social selling into the company's overall sales process.

Our approach to

Profile Optimization and Thought Leadership

Optimizing salespeople’s and managers’ digital profiles so they appear professional and relevant.
Developing a content plan for personal branding (posts, articles, videos, etc.).
Training on how to engage with others' content and foster dialogue.

Our approach to

Measurement, Optimization, and Scaling

HubSpot dashboard for tracking engagement, connections, and leads.
Ongoing coaching and feedback on the initiatives.
Scaling social selling across the sales organization.

Marketing & Demand

Part of your growth platform

A well-thought-out social selling strategy is a key growth driver in B2B. When you equip your sales team to act as thought leaders in your market, you build digital trust long before the first meeting.

We transform random networking activity into a streamlined, results-driven sales strategy. With a defined framework and HubSpot as our growth platform, we equip your team to attract and nurture the most valuable prospects.

Strategy

We’ll agree on what social selling should achieve. We’ll set goals, identify your ICP and key decision-makers, and define the messages that build credibility in your market. You’ll know from the start how we measure success.

Strategy Meeting

Mapping of ICP

Objective

Preparation

We’ll gain access to HubSpot, LinkedIn, and Sales Navigator and take a look at your current situation: segments, personas, contacts, and the profiles your salespeople are using to engage with the world today. That way, we’ll know exactly where to focus our efforts.

Assessment of the Starting Point

Kickoff & Training

We’ll hold a joint kick-off session and optimize your salespeople’s profiles so they come across as the experts they are. We’ll develop messaging and message templates and train the team to initiate valuable conversations without coming across as pushy.

Workshop

Execution

The campaign is now underway. Your sales reps are building relevant networks, sharing content that positions them, and reaching out to the right decision-makers. We’re moving conversations from LinkedIn to scheduled meetings, and every lead is tracked and followed up on in HubSpot.

Setup in HubSpot

Measurement

We track engagement, connections, and leads in a HubSpot dashboard and provide ongoing coaching and feedback. When the approach proves effective, we scale it across the sales organization.

Ongoing coaching

Schedule a meeting

1 Strategy

2 Preparation

3 Kickoff & Training

4 Execution

5 Measurement

A strong personal profile and presence.

Content that builds engagement and credibility.

A network for active lead generation.

Ways to combine social selling with your other sales efforts.

Concrete ideas and examples for your industry.

Our Prices

Find the solution that best fits your needs

We work with companies in a wide variety of situations. Some companies already have processes, systems, and activities in place that need to be optimized and built upon. Others are starting from scratch and need to establish a more structured approach from the beginning.

That’s why we’ve compiled our services and pricing so you can easily get an overview of what we offer and what it typically costs.

Social Selling

Build Trust and Generate Leads Through Social Selling

Here's how we help you

Social Selling Strategy and Positioning

Networking and Outreach Strategy

Lead Generation Through Social Selling

Converting a Chat to a Meeting

Profile Optimization and Thought Leadership

Measurement, Optimization, and Scaling

Part of your growth platform

Marketing Case Studies

Versalift

Ballisager

Master Danmark

Go'bolig

What does the process look like?

Strategy

Preparation

Kickoff & Training

Execution

Measurement

With a social selling strategy, you’ll get:

A strong personal profile and presence.

Content that builds engagement and credibility.

A network for active lead generation.

Ways to combine social selling with your other sales efforts.

Concrete ideas and examples for your industry.

Find the solution that best fits your needs

Should we take a look at your social selling strategy?

Book a meeting with Casper, when it suits you