All About Itch and Who We Are

Itch was created to help B2B companies grow and create value through HubSpot. For us, this isn’t a one-time project—HubSpot is the very engine driving your growth.

That’s why we call our approach The Itch Growth Engine. Typically, a partnership starts with a specific need, after which we build upon that foundation and strengthen your business across marketing, sales, and service.

Because growth is more than just more leads. It’s about stronger processes and better data—from the first contact with a lead all the way to loyal customers who stay with you and buy more. In other words: a more efficient and valuable customer journey.

One thing you can be sure of: We challenge the status quo, and honesty and transparency are among our most important values. That’s why we’ll also let you know if HubSpot isn’t the right fit for your business.

HubSpot Platinum Partners

Our Own Journey of Growth

Itch was founded in 2018 by Morten Staal and Casper Bjerg with one clear conviction: Companies that use HubSpot correctly grow faster and have more efficient sales processes.

Since then, we’ve grown steadily—driven by strong results, close and honest partnerships, a strong team, and a platform we stand behind 100%. We’ve built our own business on exactly what we help our clients with – and that has resulted in three consecutive Børsen Gazelle Awards.

That’s why we know from our own experience just how much value HubSpot can create for a B2B company. Today, we’re a HubSpot Platinum Partner with clients across a wide range of industries—and our own growth journey is far from over.

Clear Direction

You'll gain a proactive approach

We don’t wait for you to identify the problem. We’re curious about your business, and we ask questions that challenge the status quo and dig deeper than you might expect.

Not to be presumptuous—but because the best solutions rarely lie in the obvious or in what we “usually” do.

Strategy and Execution

You'll get a complete plan

A good plan is only half the battle. It also needs to be put into action before it creates value. As your partner, we help you with both: We review your goals, develop a plan, and help you execute it within your HubSpot setup.

That way, your strategy and great ideas will lead to growth instead of ending up in a drawer.

All expertise in-house

You get everything in one place

No more having one partner for sales, another for marketing and design, a third for customer service, and a fourth for CRM support. With us, all these areas of expertise are brought together under one roof.

You’ll have a partner who sees your entire business and ties all your efforts together so nothing falls through the cracks.

Realistic Goals

You'll see results

Some people choose a partner based on how much gold and how many green forests they’re promised. We take a different approach: We only set goals that we believe are realistic to achieve.

And we only report on metrics that matter. If our efforts aren’t working, we say so—and make adjustments.

Partner Rather Than Supplier

You'll have a dedicated partner

Many suppliers disappear as soon as the invoice is paid and the project is delivered. With us, that’s when our partnership really begins.

We stay with you and help develop your setup as you grow and set new goals. So you get a trusted partner rather than a vendor you replace every year.

No more relying on gut feelings

You'll get your data under control

Most companies have a wealth of data, but rarely manage to use it effectively. We bring your data together in one place so you can always see what works.

When you take a data-driven approach to your processes, decisions become easier to make and easier to stand behind. That way, you avoid guesswork—and get it right more often.

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Partner | HubSpot

Morten Staal

Morten is our dedicated HubSpot Specialist with extensive experience in inbound B2B. He tailors and optimizes solutions to fit each client's exact needs.

With a unique ability to combine technical insight and a sharp eye for detail, he consistently ensures high quality and seamless implementation.

Partner | Head of Web & Marketing

Casper Bjerg

Casper is one of the two founders and partners behind Itch, and our Head of Web & Marketing. He challenges clients on strategy, business operations, and marketing to help them achieve measurable growth with HubSpot – always backed by data and trends.

Content Specialist

Fie Dierichen

Fie is our dedicated Content Specialist with strong experience in strategic B2B communication. She creates, structures, and polishes content so it hits the mark and engages the target audience. With a unique ability to combine creativity, research, and a sharp eye for quality, she consistently delivers well-crafted content that strengthens the message and makes complex topics easy to understand.

Paid Search & Paid Social Specialist

Alexander Sønderbæk

Alexander delivers measurable results with PPC advertising through sharp execution and continuous optimisation, making sure clients' marketing budgets convert as effectively as possible. With several years of experience as a marketing and sales coordinator, he combines an analytical, detail-driven approach with proactive follow-up that makes the value of the work clear to the client.

HubSpot CMS Developer & Designer

Niklas Lykke

Niklas is our skilled HubSpot CMS Developer & Designer with solid experience in building flexible, modular, and performance-optimized solutions. He combines deep technical insight into HubSpot CMS with a strong visual eye, ensuring every design both works well and looks sharp. With a focus on structure, usability, and clean codebases, he delivers solutions that align perfectly with each client's needs — every single time.

Content Specialist

Elias Bjerrum

Elias is our content specialist with a master's degree in rhetoric from Aarhus University and experience in the agency world. He writes everything from articles and case studies to newsletters and campaign copy that support your inbound strategy, and uses automations to ensure the content reaches the right audience at the right time.

Web & Graphic Designer

Isabella Knudsen

Isabella is our web and graphic designer with many years of experience and a razor-sharp eye for detail. She balances aesthetics, functionality, and strategy so that colour, typography, and layout work together in cohesive solutions that support the client's brand and create real value.

Front-end Developer & Designer

Jacob Barsøe

With broad experience across technical solutions and graphic design, Jacob always finds the optimal solution for the client's specific needs. He combines technical insight with graphic flair and digs deep to ensure user-friendly, intuitive solutions that support the client's goals long-term.

Expert in tailored HubSpot solutions adapted to the client's unique requirements.

Strong technical understanding combined with a detail-oriented approach.

High standards for quality and seamless project execution.

Challenges clients on strategy – not just marketing

Always backs recommendations with data and trends

Delivers a customer experience second to none, every time

Turns complex messages into clear, relevant, and action-driving content.

Combines strong research, tone-of-voice adaptation, and thorough quality assurance in all content.

Always delivers polished content on time — even in fast-paced projects.

Delivers measurable PPC results through sharp execution and continuous optimisation

Takes an analytical approach to get the most out of every marketing pound

Follows up proactively, so the value of the work is always clear to the client

Flexible HubSpot modules that make it easy for clients to expand, modify, and maintain their pages.

Combines technical precision with strong visual understanding, so solutions both perform and look professional.

Ensures fast load times, high stability, and flawless implementation across the entire CMS.

Writes copy that actually gets read and drives conversions

Combines rhetorical sharpness with a strategic understanding of inbound

Reaches the audience with the right message at the right time through automations

Has a razor-sharp eye for detail that makes design perform

Balances creativity and strategy so design supports the brand

Creates cohesive solutions with usability always at the centre

Always finds the technical solution that best fits the client's needs

Combines technical insight with graphic flair in user-friendly design

Digs deep to ensure solutions that stand the test of time

Certified HubSpot Expertise

We use HubSpot as your foundation

We’re a HubSpot Platinum Partner, and HubSpot is the platform we use as your foundation. We know it works and can make a big difference for B2B companies, delivering results you can really feel.

With more than 1,000 hours of HubSpot training and a wealth of certifications under our belt—including HubSpot Certified Trainer—our expertise is well-documented: We’ve mastered the art of HubSpot and have in-depth knowledge of the platform. This applies whether it’s the Marketing Hub, Sales Hub, Service Hub, Data Hub, Content Hub, or HubSpot CRM.

We also have extensive experience building integrations and automations so your HubSpot solution works seamlessly with the rest of your systems.

Whenever updates, new tools, and features are released, we thoroughly familiarize ourselves with them so we can advise you based on the latest capabilities in HubSpot.

But the real difference lies in the full-platform approach: making the entire HubSpot ecosystem work together so that the platform drives growth across your entire business.

Every company is different

How We Work on Growth

We tailor our solutions to your business—not the other way around. Because there’s no one-size-fits-all formula for growth.

Some companies need classic inbound marketing. Others need demand generation, Account-Based Marketing, more streamlined sales processes, or a combination of it all. We choose the right tactics based on your goals and needs, and we’ll be upfront if we think something isn’t the right fit for you.

You always own your own data and can always take your business with you, no matter what the future holds. We’re not afraid to promise that. Because we’re here to deliver results—not create dependency.

It all starts with our Growth Engine approach.

Watch the video

Meet the team behind your growth

We believe that people work best with those they know well. When teamwork is second nature, it becomes much easier to achieve results that make a difference.

Team spirit is absolutely essential for us to drive growth that matters to you. That’s why we’re proud of the culture we’ve built: we care about each other, and we have an open, inclusive atmosphere with a flat organizational structure.

We hope you can sense that in the video.