Account-Based Marketing with HubSpot

Our Approach

Get the Most Out of ABM

An ABM program isn’t the same from one company to the next. That’s why we tailor it to your goals and starting point:

A customized program: workshops, full ABM implementation in HubSpot, or ongoing optimization—whatever you need.
In-person or online: we can come to you, host the program at our office, or run it entirely online, depending on what works best for you.
For individuals and for the entire team: we tailor presentations, training, and implementation to your needs.

Strategy and Target Audience Analysis

Success with ABM starts with identifying the right companies and decision-makers. We define your Ideal Customer Profile (ICP), map out buying committees, and develop a strategy that ensures you reach the right people with the right message.

Setup in HubSpot

To get the most out of ABM, you need a robust technical setup. We set up segmentation, target account dashboards, and lead scoring in HubSpot so you can track engagement and automate the next steps in the customer journey.

Personalization and Content Strategy

Targeted content increases the likelihood of conversion. We create tailored content, LinkedIn ads, email sequences, and materials such as white papers and case studies that directly address the needs and challenges of your key accounts.

Multi-touch campaigns and outreach

Effective ABM requires a combination of marketing and sales. We set up HubSpot Sequences, LinkedIn outreach, and dynamic ad campaigns that are continuously adjusted based on engagement and intent data.

Sales and Relationship Building

The sales team plays a central role in ABM. We train your team in ABM sales techniques, set up automated follow-up workflows in HubSpot, and develop one-to-one account playbooks that ensure a structured and targeted approach to key accounts.

Measurement, Optimization, and Scaling

A data-driven ABM setup enables continuous optimization. We track performance using HubSpot ABM dashboards and adjust our strategy, content, and target audiences based on engagement, conversions, and pipeline data.

Growth platform

Part of your growth platform

ABM is a clear example of what a growth platform can do as a whole. It works best when marketing and sales work toward the same accounts, based on the same data.

You identify your key accounts and target them with tailored content and ads that speak directly to their situation. From there, it’s handed off to sales, where your salespeople pick up on the warm leads, build the relationship, and close the deal. And because everything runs through HubSpot, both teams see the same information: who’s engaging, how far along they are, and when sales should step in. That’s how ABM becomes an integral part of your growth engine.

Strategy

We’ll sit down together and agree on which accounts are worth targeting and why. We identify who actually makes the decisions at those companies and what it will take to get their attention. By the end of this step, you’ll have a concrete list of key accounts and a plan for how we’ll approach them.

Definition of ICP

Mapping of Buying Committees

Setup in HubSpot

Before we send anything out, we set up the system. We set up HubSpot so that each account can be tracked: who opens, clicks, and visits, and when an account becomes a lead. This is where we lay the groundwork so that our efforts can be measured and automated, rather than you having to guess later on.

Setting Up Target Account Dashboards

Setting Up Lead Scoring

Content & Personalization

Now we’re creating the content that will go live. We write and design the content and ads that speak directly to the selected accounts, while also equipping your salespeople with the materials they’ll need for their conversations.

Content Production

Ongoing Collaboration

Your ABM campaign is up and running, and marketing and sales are working on the accounts simultaneously. Ads and flows are running, and your sales reps reach out when an account shows interest. We monitor the situation continuously and adjust messages and channels based on what the accounts are actually responding to.

Evaluation

Book a Meeting

1 Strategy

2 Setup in HubSpot

3 Content & Personalization

4 Ongoing Collaboration

Identification of otherwise anonymous visits to your website

Insights into website and industry behavior

Prioritizing leads based on genuine interest

Tailored outreach on the hottest topics

Our Prices

Find the solution that best fits your needs

We work with B2B companies of various sizes and with different needs. Some already have processes, systems, and activities in place that need to be optimized and built upon. Others are starting from scratch and need to establish a more structured approach from the beginning.

That’s why we’ve compiled our services and pricing so you can easily get an overview of what we offer and what it typically costs.