Demand Generation

Our Approach

We generate demand—not just leads

Demand Generation is about more than just collecting contact information.

It’s about making your business visible to the right decision-makers, building trust through valuable content, and fostering relationships long before the customer is ready to buy.

We develop campaigns that combine strategy, content, advertising, and HubSpot into a single, cohesive effort. The result is a stronger pipeline foundation and more qualified sales opportunities over time.

Thought Leadership

We help you share knowledge that makes your company visible and credible to potential customers.

Content & Lead Magnets

We develop content that answers customers' questions and gives them a good reason to take the first step.

Paid Ads

We engage the target audience through LinkedIn Ads, Google Ads, and other relevant channels.

Social Selling

We help your specialists build relationships and increase their visibility through LinkedIn.

Lead Nurturing

We nurture leads using automated workflows and relevant content until they're ready to engage.

Social Proof

We develop case studies, customer stories, and testimonials that build trust throughout the purchasing process.

Marketing & Demand

Demand Generation is part of your growth platform

Demand Generation creates the most value when marketing works closely with CRM, sales, and the customer experience.

That’s why we build campaigns that are integrated with HubSpot and the rest of your growth platform. This ensures that leads are qualified, handed off to sales at the right time, and tracked all the way to revenue.

That's why B2B companies choose us

Why choose Itch as a growth partner?

We work exclusively with B2B companies and have completed more than 100 projects across various industries and marketing tactics.

This gives us a solid foundation of experience to draw upon when advising on strategy and campaigns, and it means we can quickly identify what works for companies like yours.

We combine strategy and execution

We don't just develop campaigns. We help define the direction and translate it into concrete actions.

We build in HubSpot

As a HubSpot Platinum Partner, we build campaigns directly within the platform where marketing, sales, and reporting are all integrated.

We work with the entire buyer's journey

We focus not only on generating leads, but also on creating demand and nurturing relationships throughout the entire customer journey.

We challenge your approach

We bring experience from more than 100 HubSpot and growth projects and help you prioritize the tactics that deliver the greatest impact.

Do you have goals and a strategy?

A successful marketing partnership starts with a clear strategy. If you don’t already have an up-to-date marketing strategy, that should be your first step. It ensures that we’re working toward goals that benefit your business, and it’s the tool we use to make the right decisions about messaging, target audiences, and channels. We’d be happy to help you develop one.

Strategy meeting

Marketing strategy

Campaign Concept

We’ll schedule a meeting with you to learn more about your company, target audience, campaign, and so on. We’ll develop messages, content, and the tactics needed to drive demand.

Lead magnet

Execution plan

Activation

We're launching the campaign on the relevant channels and integrating it with HubSpot.

Marketing Initiatives

Monthly Meeting

Reporting

Optimization

We analyze data, continuously improve the campaign, and develop new initiatives.

Ongoing optimization

Evaluation

Book a meeting

1 Do you have a marketing strategy?

2 Campaign Concept

3 Activation

4 Optimization

greater visibility among the right decision-makers

more qualified sales opportunities

closer collaboration between marketing and sales

a scalable campaign model

ongoing insight into performance through HubSpot

a stronger foundation for long-term growth

“With the help of Itch Marketing, we’ve systematized our inbound marketing, and we can measure what’s working and where we need to make adjustments. The synergy between our marketing and sales activities is strengthened through HubSpot and Itch.”

Mia Debel

Marketing Manager, Master Danmark A/S

Our Prices

Find the solution that best fits your needs

We work with companies in a wide variety of situations. Some companies already have processes, systems, and activities in place that need to be optimized and built upon. Others are starting from scratch and need to establish a more structured approach from the beginning.

That’s why we’ve compiled our services and pricing so you can easily get an overview of what we offer and what it typically costs.

It depends on which tactics we implement. Advertising through Google and LinkedIn can generate leads within the first few weeks, while content marketing and SEO typically take three to six months before they really start to pay off. We’re always transparent about the timeframe and expectations before we get started.

Our contract term is 1 month plus the current month. We work with the shortest possible contract terms because we believe that a good partnership is sustained by results. However, campaigns are structured around a six-month timeline, and we recommend giving them the time they need to mature.

Yes. You can add or adjust tactics as you see what works. For example, if you need to prioritize LinkedIn Ads or add SEO as a supplement, we can easily adjust our collaboration to match your needs and budget.

We expect an updated marketing strategy to be in place prior to the collaboration. In addition, we need access to relevant materials, ongoing consultation, and a dedicated point of contact on your end so that we can make the right decisions quickly.

Demand Generation

We generate demand—not just leads

Which tactics create demand?

Thought Leadership

Content & Lead Magnets

Paid Ads

Social Selling

Lead Nurturing

Social Proof

Demand Generation is part of your growth platform

Why choose Itch as a growth partner?

We combine strategy and execution

We build in HubSpot

We work with the entire buyer's journey

We challenge your approach

Read what our customers have to say

Obton

Versalift

Ballisager

Caviart

How does the process work for B2B lead generation?

Do you have goals and a strategy?

Campaign Concept

Activation

Optimization

With Demand Generation, you get:

greater visibility among the right decision-makers

more qualified sales opportunities

closer collaboration between marketing and sales

a scalable campaign model

ongoing insight into performance through HubSpot

a stronger foundation for long-term growth

The partnership has resulted in 27 new customers and 324 leads during the first year

Find the solution that best fits your needs

Frequently asked questions about our Demand Generation concept

Should we help you get more qualified leads?

Book a meeting with Casper, when it suits you