B2B Marketing Services

A customer who reaches out to you on their own is one of the hottest leads you can get. They already know your brand and trust that you can solve their problem.

Our marketing services help you build that position. As a HubSpot Platinum Partner and specialists in B2B, we combine the tactics that work for your business—demand generation, content, inbound, ABM, and more—so that the right customers find you when they’re in the market and ready to buy.

Create demand

Demand Generation

We make your business visible to the right decision-makers and build relationships long before they’re ready to buy—so you’ll have a stronger foundation in your pipeline and more qualified sales opportunities.

Generate qualified leads

Inbound Campaigns

Our inbound campaign is a marketing engine that aligns your efforts toward a single goal: generating leads that convert into customers. You get targeted content for the entire sales funnel in a single solution—from blog posts and email sequences to paid advertising.

Build trust and take action

Content & Lead Magnets

We develop content assets that foster understanding, trust, and action. By combining strategy, content, and design, our materials support marketing, lead generation, and sales—and help your customers take the next step.

Become the customers' first choice

Social Selling

We help you share knowledge and insights that show your target audience that you’re the expert in your field. Through targeted networking and direct dialogue, we turn digital connections into customers who think of you first when they’re ready to buy.

Win the most important customers

Account-Based Marketing

With ABM, we target our marketing and sales efforts at exactly the customers who matter most to your business. We use data, automation, and personalization in HubSpot to engage and convert the specific business profiles you’re most interested in winning over.

Be seen and remembered

Brand & Design

We translate your visual identity into concrete graphic solutions and marketing materials so that your brand can be seen, felt, and recognized across all channels—from campaigns and ads to presentations and lead magnets.

Build a strong foundation

Marketing Strategy

We’ll help you develop a marketing strategy tailored to your business and your goals. We’ll ensure that your core messages are clear and that you reach your target audiences through the right channels, so you can generate more and higher-quality leads.

Growth Platform

Marketing & Demand

Marketing efforts cannot stand alone. They only create real value when they’re aligned with what happens in sales and service afterward.

That connection is the whole idea behind our growth platform: The Itch Growth Engine. Marketing & Demand is one of three pillars, and within it are three building blocks: Demand Generation, Lead Capture, and Sales Enablement. Under each of these lies a wealth of different tactics that we use to fuel your growth engine.

We always tailor a strategy and a set of marketing tactics that fit your business and your needs—and that drive growth in tandem with sales and service.

5 Reasons Why

Why choose Itch as a partner?

Do you want a marketing strategy that actually drives pipeline and revenue, not just activity?

Working with an agency that lives and breathes B2B marketing makes that far more likely. With experience across more than 100 client projects and every tactic from demand generation to ABM, we're well-positioned to help.

With us, you get strategic advice, experience, expertise, and execution—all in one place.
Let’s talk about how we can help you achieve your goals and grow your business.

You're looking for expertise and experience across multiple tactics

As an agency, we have an entire team of specialists in all the marketing tactics we believe a B2B marketing strategy should include. That’s why we have the resources to tailor a strategy that’s perfectly suited to your business.

You need specialized knowledge

You may already have extensive knowledge of lead generation or HubSpot, but are looking to delve even deeper or challenge yourself further. With experience gained from over 100 clients and a variety of projects, we can help you take your marketing strategy to the next level.

You're looking for a challenge

We can bring a fresh perspective to the table and develop innovative and creative campaigns that capture your target audience’s attention. In addition, we can suggest new tactical approaches you may not have considered yourself.

You have big ambitions, but you lack the resources

We often work with clients who have big ambitions for their marketing strategy but don’t have the resources to hire content writers, ad specialists, HubSpot experts, and web developers. With us, you get it all in-house and can tap into our specialists whenever it fits your plans.

You need a new strategy

We can develop a strategy tailored to your business, drawing on our experience with similar situations. We’re not afraid to challenge you and suggest tactics that have proven effective in similar situations.

Onboarding

First, we’ll start with a thorough onboarding process to ensure we have a solid foundation for our collaboration. We’ll make sure all your questions are answered and that we have all the information we need about your company. You’ll also meet the team you’ll be working with.

Meet and Greet

Setup

Strategy and Analysis

Together, we’ll develop a strategy for our collaboration. What is the goal? What do we want to achieve? What tactics should we use? We typically base this on an analysis where we dive deep into your data, research your target audience and the market, and listen to your experiences.

Strategy Workshop

Project Plan for the Coming Months

Ongoing Collaboration

We carry out the plan that has been developed based on the strategy. This plan is typically drawn up with a 6-month outlook. Every month, we meet to discuss progress, review monthly reports, and outline the initiatives for the coming month.

Marketing Initiatives

Monthly Meeting

Reporting

Evaluation and Development

Although we continuously monitor and adjust our initiatives based on the results, we also need to take a long-term perspective. This is because some initiatives and tactics need time to take effect before we see results. That’s why we hold a strategy meeting every six months. Among other things, we assess whether we’ve achieved our goals, whether the strategy needs to be adjusted, or whether changes need to be made to our initiatives.

Strategy Meeting

Tailoring Interventions

Book a meeting

1 Onboarding

2 Strategy and Analysis

3 Ongoing Collaboration

4 Evaluation and Development

Our contract terms are 1 month plus a rolling month. We work with the shortest possible contract terms because we believe that as long as we create value, we can maintain our partnership. And if we can no longer create value, you should be able to move on easily.

You’ll be assigned a dedicated project manager whom you can always contact if you have any questions. The project manager ensures that all initiatives are aligned with the strategy and serves as the link between you and our team of specialists.

Every month, we hold a monthly meeting where we review the initiatives from the previous month, the results of those initiatives, and the initiatives for the coming month. In addition, we maintain an ongoing dialogue about our tasks and are happy to schedule regular meetings on a weekly basis or every two weeks. In our experience, we typically communicate every week—sometimes several times a week.

There are many good reasons for this. We know it’s tempting to choose one of the major players in the market. But if you choose us, you’ll get:

more attention, so you're never just a number in the queue
a partner who challenges you and turns ideas into action quickly the most value for your budget
a great culture with dedicated specialists

In our collaborations, we integrate our marketing tech stack. This means you’ll receive a comprehensive monthly report that pulls data from all the major platforms. In addition, we set up heat maps and mouse tracking so we can see how your visitors behave.