Case | Ennova

How Ennova went from scratching the surface to utilizing the entire setup

The collaboration between Itch and Ennova began back in 2019, when the SaaS and consulting company was looking for a HubSpot partner. Since then, it has included a new website and a number of different marketing activities and projects.

Projektområder

HubSpot, Marketing, Website

Ydelser

Strategy, Paid Ads, HubSpot Consulting, Web Development, Content Marketing

Resultat

Synergy between sales and marketing, increased lead generation and noticeable growth.

"We have moved from just scratching the surface to delving deeper into our digital setup. This has given us professional weight and the necessary momentum to bring our strategic ambitions to life."

Udfordringen

Marketing and sales didn't talk to each other

Ennova wanted to create a connection between marketing and sales. Their digital presence needed to be upgraded to make their marketing activities relevant to their target audience. And Ennova needed effective tools that could help the sales department prioritize leads and close sales.

An upgraded growth platform

A strong foundation with inbound engine

To transform Ennova's digital setup, we built a comprehensive marketing automation environment in HubSpot. The aim was not only to increase lead generation, but also to mature individual leads through targeted email marketing flows that continuously present Ennova's expertise and services.

The very foundation of the digital presence is built on HubSpot CMS, where the inbound marketing mindset acts as the driving engine.

The technical architecture consists of a combination of HubSpot CMS, Marketing Hub Professional and Sales Enterprise. To ensure full utilization of data, the platform is integrated with tools such as Sleeknote, Lucky Orange, TwentyThree and TypeForm, as well as a customized API integration to Ennova's own project management system.

This integration ensures a smooth data flow that eliminates manual processes and creates a 360-degree overview of the customer journey.

An automated data environment that brings together the threads

Løsningen

Automation and clear agreements

Part of the solution has been to break down the silos between marketing and sales. Through the preparation of a Service Level Agreement, a clear framework has been created for how the two departments make the best use of each other's insights.

This is supported by an intelligent lead scoring framework that automatically assesses and prioritizes the most purchase-ready leads for the sales department.

To give management and the sales team the optimal tools for management and predictability, dashboards have been set up for forecasting, pipeline management and ongoing reporting.

With more than 100 active workflows in the engine room, the processes are now both streamlined and automated, which has resulted in a significantly stronger customer experience.

"The solution has given us a marketing machine that runs 24/7 and follows our leads all the way to the door. This means that we can document our success and act much more strategically than before."

Should we help you generate more leads?

"The honesty, transparency and flexibility we experience with Itch is something you don't get everywhere. That's what really matters to us in our everyday lives. It makes it easier for us to act and act quickly when something needs to be resolved. That's probably why I think it's great that Itch isn't bigger – you know you're not number 47 in the queue when you call."

Resultater

No more silos and full speed ahead on the pipeline

The collaboration has not only resulted in a smoother working environment, but also in tangible results, giving Ennova the digital clout they were looking for. By transforming technical ambitions into an integrated business strategy, Ennova has created a setup that not only collects data, but converts it into tangible growth.

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The collaboration has generated over 100 active flows

The effort has attracted more than 3,500 new, relevant leads to the business

The total lead generation has grown by a whopping 169%

An external growth partner

An equal, honest and flexible collaboration

For Ennova, it has never been about doing it all yourself. That's why it's been a strategic choice to outsource certain tasks:

"It's a conscious choice that some tasks shouldn't be in-house. It's simply more scalable for us to have an external partner. But it requires that they understand both our business, our technology and the way we work. Itch has done that all along, and that's why we've almost grown together along the way," says Ennova.

The growth has not only come from what we've delivered – but also from what we've dared to challenge Ennova on:

"Our goal is equal cooperation and an honest partner. I've experienced that from the very beginning with Itch. I don't need someone who just delivers something and tells us what to do. I need someone who pushes us on the stomach and challenges us, and who is curious and comes up with suggestions for improvement.”

How Ennova went from scratching the surface to utilizing the entire setup

Projektområder

Ydelser

Resultat

Marketing and sales didn't talk to each other

A strong foundation with inbound engine

An automated data environment that brings together the threads

Automation and clear agreements

No more silos and full speed ahead on the pipeline

An equal, honest and flexible collaboration

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How Ennova went from scratching the surface to utilizing the entire setup

Projektområder

Ydelser

Resultat

Marketing and sales didn't talk to each other

A strong foundation with inbound engine

An automated data environment that brings together the threads

Automation and clear agreements

No more silos and full speed ahead on the pipeline

An equal, honest and flexible collaboration

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