Case | Versalift

How Versalift became data-driven across three countries

From implementing HubSpot to a new website and a customized conversion setup: over several years, we have helped Versalift bring marketing, sales and service together in one place and create real digital growth across borders.

Projektområder

HubSpot, Marketing, Website, Sales

Ydelser

HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Service Hub, Web Development, Paid Ads, Reporting

Resultat

100+ employees onboarded and a conversion rate of up to 19% against a target of 10%

"Itch has been a really strong partner throughout. From the start, they have taken the time to understand our needs and why we wanted to change our existing setup."

Nanna Fakel Fredsgaard

Scandinavian Marketing Coordinator, Versalift International

Udfordringen

Outdated systems and scattered marketing across countries

Versalift sells, installs and services lifts on box trucks and chassis in more than 12 countries. With so many markets, it required one unified system for customer management, marketing and sales, but an outdated CRM system and numerous Excel sheets created wasted time and duplicated work.

Content was produced several times across countries, and marketing efforts primarily consisted of trade fairs, flyers and brochures, where the effect was impossible to measure.

At the same time, Versalift lacked an internal overview of how their marketing efforts were actually performing across their Nordic websites.

One system across borders

HubSpot as a foundation for 100+ employees

We were responsible for the implementation, training and onboarding of HubSpot CRM, Marketing Hub, Sales Hub and Service Hub in Versalift's departments in Denmark, the UK and the US.

More than 100 employees were onboarded through over 10 workshops, and we set up an automation environment that strengthens both marketing efforts and administrative processes.

Today, a large number of employees use HubSpot to keep an overview, collaborate internationally and automate processes.

“Standard reports did not provide the necessary depth or flexibility in relation to our needs. Our goal is to be a data-driven organization, and for this to be possible – especially when working as generalists and not data specialists – it is crucial that the data is presented in an easy-to-understand and usable way. The conversion setup makes it possible to deliver valuable insights quickly and clearly.”

From trade fair stand to digital growth

A marketing department that works together with sales

Together with Versalift, we took the leap from traditional trade show marketing to a digital and data-driven approach. This created a significantly stronger collaboration between sales and marketing, and we functioned as an extension of Versalift's marketing department across their departments in Denmark, England and the USA with sparring, paid ads and content.

"We have gained a stronger collaboration between sales and marketing, and we have gained a much greater understanding of what different mechanisms need to be in play to create value for us."

A website and conversion setup that brings together three markets

Løsningen

A new website and a conversion setup that creates an overview

We developed a new website with a simple and consistent design across Versalift's three language layers in Denmark, Sweden and Norway, with a dynamic product catalog and integration with HubSpot, so that all leads are entered directly into the system.

Together with Versalift, we also built a conversion setup that tracks and analyzes conversions across the three websites, standardizes data between markets and categorizes conversions into, for example, sales and service.

It's all built around ongoing sparring and regular reporting meetings, where we put data in context and use the insights to optimize Versalift's marketing efforts.

Should we also look at your setup?

"There was a growing demand for data within the organization, including from our service department, who wanted better insight into how we generate inquiries via the website. It became clear that we needed a more detailed and customized overview that could cover the needs across departments."

Nanna Fakel Fredsgaard

Scandinavian Marketing Coordinator, Versalift International

Resultater

100+ employees onboarded and conversion rates above target

Versalift has gained one unified system that strengthens collaboration across countries and departments, while several processes have been automated and streamlined.

The new website and conversion setup also provide a useful and easy-to-understand overview, making it possible to act on data rather than gut feelings, regardless of whether you are in marketing, sales or service.

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100+ employees onboarded in HubSpot through 10+ workshops across Denmark, UK and US.

Average 14.5% conversion rate in 2024, against a target of 10%.

Conversion rate hit 19% in October 2024 and averaged 17% from December 2024 to March 2025.

It was important to Versalift that we were

A partner at eye level

Throughout the entire process, the collaboration has been characterized by flexibility, insight and mutual respect:

“Itch has always been flexible and responsive to our wishes, and even when we have had many iterations and adjustments, they have always returned with well-thought-out and relevant solutions.”

It has also been important for Versalift to have a collaboration partner who not only understands the technology – but also manages to communicate it at eye level. Something they greatly appreciate:

“They communicate technical data in a way that matches our level and needs – and that makes the collaboration both easy and valuable for us.”

How Versalift became data-driven across three countries

Projektområder

Ydelser

Resultat

Outdated systems and scattered marketing across countries

HubSpot as a foundation for 100+ employees

A marketing department that works together with sales

A website and conversion setup that brings together three markets

A new website and a conversion setup that creates an overview

100+ employees onboarded and conversion rates above target

A partner at eye level

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How Versalift became data-driven across three countries

Projektområder

Ydelser

Resultat

Outdated systems and scattered marketing across countries

HubSpot as a foundation for 100+ employees

A marketing department that works together with sales

A website and conversion setup that brings together three markets

A new website and a conversion setup that creates an overview

100+ employees onboarded and conversion rates above target

A partner at eye level

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