Case | Go'bolig

How to build HubSpot to understand homes, tenants, and contracts

We helped Go'Bolig optimize the entire customer journey through a complex HubSpot integration that unifies data across property systems, website, and internal sales processes.

Projektområder

HubSpot, Marketing, Website

Ydelser

HubSpot implementation, marketing automation, onboarding & training

Resultat

Fully integrated and automated infrastructure across marketing, sales and administration

"Itch Marketing is an incredibly professional and reliable CRM partner. Their response time is remarkable, they are always quick to help."

Maja Hansen

Senior Specialist, Go'Bolig

Udfordringen

Technology stood in the way of business

Go'Bolig wanted to fundamentally change the way they served both leads and tenants. But technology was more of a hindrance than an asset. Internal processes were characterized by manual workflows and data spread across multiple isolated systems, creating friction across the entire organization.

The need was clear: bring together the entire food chain from the first click on an ad to the daily handling of the tenant in one central system.

Time wasted on administration

Consultants were stuck in manual processes

Rental agents were spending far too much time on administration and struggling with low attendance rates for showings. Availability data was not updated in real time, creating critical administration errors and unnecessary friction in the customer journey.

No path from advertisement to contract

Marketing couldn't measure the impact of their campaigns

Without the ability to track which ads actually led to signed leases, it was impossible to allocate budgets effectively.

The marketing department had great challenges measuring the impact of their campaigns, and without that insight, decisions were made on gut feelings. Money was spent, but no one knew exactly what was working.

HubSpot as the heart of a tailored infrastructure

Løsningen

From scattered systems to one unified system

Itch implemented a CRM infrastructure, with HubSpot positioned as the absolute heart of Go'Bolig's tech stack. The solution was built on the basis of workshops and close shadowing of employees' everyday lives, so that the exact bottlenecks were identified before the first line of code was written.

This resulted in a seamless connection between a new website, the property system Rigardo and HubSpot, so that data about vacant homes is always updated in real time.
In concrete terms, this meant:

Seven Custom Objects tailored to the real estate industry, which move data about physical homes directly into the CRM system and eliminate the need to switch between external systems and manual spreadsheets.
A Matching Machine that automatically pairs vacant homes with the right subjects via personalized, dynamic emails, while automated SMS reminders significantly reduce the number of no-shows at showings.

At the same time, the marketing department gained full transparency in their advertising on Google, Facebook and LinkedIn, based on actual leases rather than just clicks. The transformation was completed with a thorough onboarding of the employees, so that Go'Bolig itself has the skills to utilize the system's full potential in its daily work.

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"I can wholeheartedly recommend their exceptional service to anyone in need of superior CRM support."

Maja Hansen

Senior Specialist, Go'Bolig

Resultater

From manual administration to automation

Through the extensive transformation of the digital infrastructure, Go'Bolig has gone from manual processes to a fully integrated and automated machine.

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The new architecture has resulted in a 243.5% increase in total conversions

The conversion rate has increased by 136.5%

7 Custom Objects that tie the business together