From a heavy system to a website that supports the business

The collaboration started with a thorough needs assessment and design development. Together with our HubSpot CMS Developer, Niklas, the BetaPack team received a thorough introduction to the system.

Although the transition from the older system required getting used to, help was always at hand:

“It was a bit of a learning curve to go to a new system and learn the basics, but HubSpot is incredibly intuitive. As part of our ongoing collaboration, I can always call Niklas if I have any doubts about something, and he will send a short video tutorial or explain over the phone what I need to do.”
– Mai McQueen, Marketing & Design, BetaPack

For BetaPack, success is about more than just a great website; it is about having a partner who understands the entire food chain in the business. Therefore, the collaboration also functions as a proactive sparring partner, who thinks holistically and is always in ongoing dialogue.

Within BetaPack’s two business lines – packaging and building materials – documentation is extremely important in terms of data sheets, EPDs, installation instructions and much more. Previously, managing data sheets at BetaPack was a manual and time-consuming task, where each individual keyword and link had to be created manually – a process that is almost impossible to keep error-free.

With HubDB, Itch has automated the entire engine room. All technical specifications and documents are now pulled centrally from a database, enabling customers to search and filter their way to the right information in seconds. This has removed a huge administrative burden and ensured that customers always have the latest information at hand.