What Is HubSpot? A Guide to CRM, Hubs, Pricing, and Features

HubSpot is an all-in-one platform that helps businesses work smarter across marketing, sales, customer service, and websites. By bringing together data, processes, and automation in a single system, it becomes easier to create a cohesive customer experience and support business growth.

In this guide, you’ll get an introduction to HubSpot, learn how the platform is structured, what the different Hubs include, how much HubSpot costs, and how to get started. We’ll also cover integrations, working with a HubSpot partner, and help you assess whether HubSpot is the right solution for your business.

In this guide

What is HubSpot?
HubSpot’s Hubs and features
HubSpot and inbound marketing
How much does HubSpot cost?
Can my systems integrate with HubSpot?
Why choose a HubSpot partner?
When is HubSpot the right choice?

With more than 265,000 customers across 135 countries, HubSpot is quite simply the world’s largest and leading automation platform for inbound marketing, sales, customer service, operations, CMS, and CRM. With HubSpot, you get access to virtually all the tools you need to ensure an end-to-end inbound process throughout your entire organization—from marketing to sales and on to customer service. This means you gain complete insight into your leads and customers across your entire organization.

The all-in-one solution

In many ways, HubSpot is an all-in-one solution that brings together all the tools you need for the day-to-day operations of your marketing department. At the same time, the system can be tailored precisely to your business and your needs.

With an advanced CRM system and a strong focus on leads, your marketing is also closely integrated with the sales function, making it easy for your company to manage the handoff of leads from the marketing department to the sales department.

By focusing on a single system based on the customer journey, you reduce friction between marketing, sales, and service.

Ideally, your business could cover all these areas within a single system, but that might seem almost utopian. That’s why it’s worth considering whether you’re facing challenges with one or more of the points above—and if so, whether HubSpot can help resolve them.

To help you tailor your HubSpot solution to your needs, it’s divided into six different business areas—Hubs—with varying levels: Marketing, Sales, Service, Commerce, Data, and Content (CMS). On top of all this is CRM, which is free and included in all solutions.

Read more about the different Hubs in the next chapter.

HubSpot’s comprehensive CRM platform gives you access to all the tools you need to build and nurture exceptional customer experiences that make your growth engine drive even better.

It’s all powered by the same database, so everyone in your company—Marketing, Sales, Service, and Operations—works from the same data source. This enables seamless handoffs between teams, which means an even better experience for your customers.

Here are some of the features you’ll have access to in HubSpot:

To the entire organization

HubSpot Smart CRM

One of the most widely used and fastest-growing platforms for managing customer data across the entire customer journey and throughout the organization.

Free
Simple and user-friendly
The Right Solution for the Future
Gratis
Nemt og brugervenligt
Den rette løsning for fremtiden

To the Marketing Department

HubSpot Marketing Hub

Marketing Hub helps the marketing team generate more traffic, convert visitors into leads, and drive marketing campaigns that support sales.

Marketing Automation
Lead Generation
Managing PPC and Social Media
Report on the Marketing Team's Contribution to Sales
Marketing automation
Leadgenerering
Håndtering af PPC og SoMe
Afrapportering på marketingteamets bidrag til salg

To the Sales Department and Management

HubSpot Sales Hub

Sales Hub helps the sales team engage potential customers, demonstrate the value of their services, close deals, and gain insights into the team's performance.

Sales Automation
Email and Sales Templates
Reporting on efficiency, closure rates, etc.
Automatisering af salg
Email og salgs templates
Afrapportering på effektivitet, lukkerater mv.

To the Customer Service Department

HubSpot Service Hub

Service Hub helps the customer service department resolve customer issues and deliver a service that turns customers into your company’s best ambassadors.

Ticketing System
Customer Satisfaction Surveys
Shared Inbox
Knowledge Base & FAQ
Tickets system
Kundetilfredshedsmålinger
Fælles inbox
Vidensbank & FAQ

To the Web and Marketing Team

HubSpot Content Hub (CMS Hub)

Content Hub helps you create a website focused on optimization, personalization, and CRM integration, so your visitors get the best possible experience.

Drag-and-drop builder
Can be integrated with your CRM
SEO and AEO Recommendations
Hosting, SSL, Cloudflare, etc., included
Drag-and-drop builder
Kan bygges op mod dit CRM
SEO- og AEO-anbefalinger
Hosting, SSL, Cloudflare mv. inkl.

To the Entire Organization

HubSpot Data Hub

Data Hub serves as the bridge between complex integrations and HubSpot. It helps you collect, clean, and automate your data so you can work from a single, reliable source across your systems.

Connects your apps to HubSpot
Automatic Data Cleaning with AI
Consolidated reporting across HubSpot and external sources
Programmable workflows directly in HubSpot
Forbinder dine apps med HubSpot
Automatisk datarensning med AI
Samlet rapportering på tværs af HubSpot og eksterne kilder
Programmerbare workflows direkte i HubSpot

Synergy Throughout the Organization

HubSpot Customer Platform

If you use three or more Hubs, you can consolidate all of them into HubSpot’s Customer Platform and save up to 40%. We implement all platforms tailored to your needs.

Save up to 40% by combining multiple Hubs
A unified setup across marketing, sales, and service
We implement all platforms tailored to your needs
Spar op til 40 % ved at samle flere Hubs
Ét samlet setup på tværs af marketing, salg og service
Vi implementerer alle platforme tilpasset jeres behov

Læs mere

Other Benefits of HubSpot Worth Knowing About

Professional Services

HubSpot Professional Services offers a comprehensive range of training and consulting options to help you boost your results with HubSpot. At Itch Marketing, we offer everything from group training to highly personalized one-on-one consulting with an inbound or technical expert.

HubSpot Breeze™

Breeze is the name of HubSpot’s AI assistant, which you can use across all the different Hubs. There’s a wide range of tools that can make your work easier and more efficient, so you can work smarter and free up more time for your tasks.

Read more about HubSpot Breeze here.

HubSpot’s clear philosophy is based on accompanying each individual throughout the entire buying journey with a unique relationship and tailored communication, using buyer personas, the buyer’s journey, and—not least—marketing automation. This is also known as inbound marketing and differs from traditional marketing (outbound marketing) in that it focuses on sharing relevant and valuable information rather than sales messages about your products.

Inbound marketing is about creating valuable experiences that have a positive impact on your customers and your business. Unlike outbound marketing, you don’t have to fight for the attention of your existing and potential customers.

By creating content designed to address the problems and needs your customers have, you attract qualified traffic and leads, with whom you can build trust and credibility so that they ultimately choose your business.

You can read more about inbound marketing here.

From Funnel to Flywheel: The Buyer’s Journey Should Be Viewed as a Circular Process

The Flywheel is HubSpot’s version of the classic sales funnel, but adapted to their system to explain the momentum you gain when you align your entire organization to deliver an exceptional customer experience.

To us, this makes perfect sense: if you view the process as a one-way funnel, there’s a risk of forgetting about customers once they’ve made their way through it and completed a purchase.

With the Flywheel approach, it’s a circular process in which existing customers are also looked after and nurtured, so that good relationships are maintained and trust is built.

In this way, you leverage your customers’ momentum to generate referrals and testimonials, thereby driving additional sales. Essentially, your business continues to “spin” within the Flywheel as you align your entire organization to deliver an exceptional customer experience, ensuring your customers remain happy and satisfied.

When you use the inbound approach as your foundation—focusing on attracting, engaging, and satisfying customers—you’re constantly developing your Flywheel, which leads to an even better customer experience.

You can read more about the Flywheel here.

Are you considering whether HubSpot is the right solution for you, but unsure about the cost?

As a HubSpot Platinum Partner, we’re obviously huge advocates for the solution, but we also know that HubSpot is an investment that shouldn’t be taken lightly—and it’s not for everyone.

The key here is that you’re willing to allocate both time and resources to get started, because even though the system has become more user-friendly over the years, the solution will be doomed from the start without thorough and wholehearted onboarding and training of employees. But if you’re all-in on inbound marketing and sales, HubSpot is a great investment as one of the best marketing automation solutions on the market.

The key benefits are that you’ll streamline your daily marketing and sales tasks and simplify your reporting.

Case

Mindweiss Gained Success, Confidence, and Energy with HubSpot

We helped Mindweiss with the implementation and onboarding of HubSpot, giving them the structure and data-driven approach to their sales department that they were missing. The result was clear: “Where we used to rely on gut feelings, we now have fact-based insights. This has given us both confidence and energy.”

HubSpot also eliminates the need to use multiple platforms for website management, social media planning, emails, workflows, blog hosting, service tools, and more. In short, you can say goodbye to your CMS, your service software, your sales software, and your marketing planning software—and say hello to HubSpot, which brings it all together. You get all that and more with HubSpot’s wide range of resources and tools.

How can we help with HubSpot?

We offer a wide range of HubSpot services:

Onboarding Across All HubSpot Platforms

Training and instruction on how to use HubSpot

Setting Up Marketing Automation

Ongoing Support and Operations

Sales Enablement

Workshops

Consulting and Strategy

Inbound marketing campaigns

The short answer is yes. HubSpot has its own app marketplace, which offers more than 1,000 integrations for HubSpot. Interest in HubSpot is skyrocketing, and as a result, the number of integrations is also growing rapidly. You can integrate HubSpot with the most popular software, including:

Gmail and other Google products
Office 365
WordPress
Google Ads
Claude
Zapier
Zoom
Slack
Mailchimp
Typeform
WooCommerce
SurveyMonkey
Shopify
Eventbrite

... and many, many more. In addition to the integrations already developed, HubSpot has an open API, so you can build your own integration between your system and HubSpot. You can read more about this in their HubSpot for Developers section.

To start with, you can get started on your own with the HubSpot CRM Free and HubSpot Starter versions. That way, you can get going without spending money on anything other than the software. However, you probably won’t get the most out of the system, since you’ll have to set it up yourself and figure everything out on your own. It’s a very user-friendly system, so we’re not saying it can’t be done—but the system can do so many things that it can be hard to know exactly which setup will provide the most value for you.

Read more about why it’s a good idea to choose a HubSpot partner for implementation and onboarding in our blog post “5 Benefits of Choosing a Partner to Implement HubSpot.”

If you’d rather use HubSpot Professional instead of the free versions, you’ll need onboarding. Here, you can either choose HubSpot’s own standard onboarding or select a partner (such as us). HubSpot’s own onboarding offers nothing more than the absolute bare minimum, and because it’s a standard solution, HubSpot’s pricing is very competitive.

With a partner, however, you’ll receive consulting, training, and guidance tailored to your specific needs and your business. That’s why HubSpot itself recommends using a national partner to get the most out of HubSpot.

If you need an Enterprise solution, you’ll need an Enterprise-certified partner (that could be us, too). The requirements here are high, as the solution is often comprehensive and requires a deep understanding of HubSpot.

We offer solutions that cater to all levels of HubSpot, and we always thoroughly familiarize ourselves with your business and your needs before recommending solutions and setting them up.

Learn more about us as a HubSpot partner.

Does my company focus on generating leads?

Does it take several weeks or months to acquire a new customer?

Do I have a sales department that works with leads?

Am I lacking insight into the impact of my marketing efforts?

Is there a need for a comprehensive system to manage customer data and sales activities, so that important information isn't scattered across individual Excel spreadsheets used by key employees?

Is a customer's value high?

Would you like to automate parts of your marketing and/or sales?

Do you wish your service team could work from a single platform that also provides insight into touchpoints with marketing and sales?

Do you agree that it takes a better and greater effort to attract good, valuable customers?

HubSpot is an all-in-one platform for marketing, sales, and customer service that helps businesses attract leads, strengthen relationships, and drive growth.

B2B companies use HubSpot to automate marketing, streamline sales processes, manage customer relationships, and analyze results across channels. In this way, HubSpot creates better conditions for business growth and delivers tangible results.

HubSpot solves challenges related to:

fragmented data
manual and time-consuming workflows
unreliable gut feelings
silo mentality and a lack of synergy between departments
a lack of visibility into sales funnels
inefficient customer journeys.

The platform can be integrated with more than 1,000 different systems, software applications, and programs. These can include, for example, financial, email, and sales platforms, so that data is automatically consolidated in one place.

The implementation begins with us thoroughly familiarizing ourselves with your business and conducting a needs assessment so we know what you need. This is followed by configuring your HubSpot setup and providing training to ensure the system is tailored to your processes and workflows.

Yes, HubSpot can be customized with custom fields, dashboards, automations, and workflows that align with your business processes.

Yes, HubSpot offers tools for data protection, consent management, and secure storage so you can comply with GDPR regulations and safeguard the data of your existing and potential customers.

As a HubSpot customer, you have access to both Danish and international support, online resources such as HubSpot Academy, guides, and, of course, the option to receive ongoing advice from us by appointment.

At Itch Marketing, as a HubSpot Platinum Partner, we provide consulting, implementation, integrations, training, and ongoing optimization to help you get the most out of the HubSpot platform.

Morten Staal, one of the partners and founders of Itch, is one of the few certified HubSpot trainers in Denmark and an expert in HubSpot.

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