HubSpot Buyer Intent & IP Tracking

Our Approach

We'll start with your business

In a larger organization, it can be a challenge to translate signals into actionable insights for sales and marketing. Without a clear structure, the relevant accounts get lost in the noise. That’s why we start by mapping out your ICP and target accounts, so we know which signals actually matter to you.

From there, we build a setup where:

intent data is directly linked to your workflows, lead scoring, and pipeline
sales and marketing share a common language, so intent data becomes an integral part of your follow-up
the setup can scale as your business grows

The result is a competitive edge over rivals when it comes to the companies that matter most to you.

Account-Based Marketing and Sales

Identification and Mapping of ICPs and Target Accounts
Developing strategies for linking intent to account engagement
Using Intent Data in the Collaboration Between Marketing and Sales

Setting Up Buyer Intent in HubSpot

Configuring HubSpot's AI-powered intent features
Defining Relevant Triggers and User Behavior
Automation of Actions Based on Visitor Behavior

Tracking the Effectiveness of Marketing Campaigns

Analysis of Which Companies Are Getting Involved
Measuring Which Campaigns Reach the Target Audience
Reporting and feedback to marketing based on the company level

Sales Notifications for Visits from Target Accounts

Setting up workflows so that salespeople receive real-time notifications
Assigning leads to the correct owner based on account affiliation
Templates for outreach and follow-up based on engagement

Enrichment and Segmentation in HubSpot CRM

Synchronization of intent data with company records
Segmentation of Accounts Based on Behavior, ICP, and Engagement
Using Buyer Intent for Lead Scoring and Prioritization

Measurement, Optimization, and Scaling

Dashboard Setup for Tracking Buyer Intent Campaigns
Adjusting triggers and workflows based on performance
Consulting and support for ongoing optimization

Sales & Revenue

Part of your growth platform

Buyer Intent is a key component of the overall platform on which you’re building your growth. Instead of letting traffic remain anonymous, you gain a basis for assessing who is actually in the midst of a buying process.

The intent signals are linked to your lead scoring, your target accounts, and your workflows, so the sales team is notified at the right time and can act on the insights immediately. Marketing provides the big picture, and sales turns it into concrete conversations.

When Buyer Intent integrates with your CRM, your data, and your existing workflows in HubSpot, it actively helps drive your business forward.

Watch the demo

What is Buyer Intent in HubSpot?

Buyer Intent is a feature in HubSpot that tracks when companies show interest through various online signals. These can include, for example, web searches, website visits, and engagement on your channels. It’s essentially a direct alternative to tools such as Leadinfo, Albacross, and Lead Forensics.

HubSpot aggregates these signals, assigns them a score, and displays them directly in your CRM, so you can:

Identify anonymous visits to your website.
Gain insights into website behavior and the industries these companies represent.
Prioritize leads based on genuine interest.
Tailor your outreach to the hottest leads.

Analysis

We start by getting to know your business. Together, we map out your ICP and your target accounts so we know exactly which companies and signals are worth keeping an eye on.

Mapping of ICP

Identifying Target Accounts

Setup

We'll set up Buyer Intent in your HubSpot portal and configure the right triggers and custom topics from the start. That way, you'll track exactly the signals that matter to your business.

Configuring Buyer Intent and Breeze Intelligence

Setting Up Custom Intent Topics

Setting Up Triggers and Buy Signals

Segmentation

We synchronize intent data with your company records and segment companies by behavior, industry, and engagement. Your data is organized and transformed into actionable insights for sales and marketing.

Segmentation

Activation

Now we're putting data to work. We're building workflows, lead scoring, and notifications so your salespeople are alerted the moment a relevant company shows interest.

Lead Scoring

Setting Up Automatic Sales Notifications

Templates for Outreach and Follow-Up

Optimization

Once the setup is up and running, we’ll keep an eye on what’s working. We’ll continuously adjust triggers and workflows and collaborate with you to ensure the campaign becomes more effective over time.

Dashboards for Tracking

Mentoring and Support

Book a meeting

1 Analysis

2 Setup

3 Segmentation

4 Activation

5 Optimization

Intent Signals

Get an overview of visitors

Get an overview of which companies are searching for relevant keywords and topics related to your business. HubSpot collects signals from various data sources and displays them directly in your CRM.

View the company's name, industry, and size.
Gain insight into specific search topics and subject areas.
Prioritize leads based on their behavior patterns.

Custom Intent

Segment visitors by behavior

Define the topics or keywords for which you want to track Buyer Intent.
You can set up custom topics based on your industry, your services, or specific campaigns.

Target your activities even more precisely.
Focus only on relevant buy signals.
Create different segments for the sales department.

Lead Prioritization & Scoring

Prioritize leads based on which ones are the most interesting

Integrate intent data into your lead scoring model so that leads with high buyer intent are automatically given higher priority.

Set up workflows that notify salespeople directly about new, hot leads.
Customize your pipeline and outreach based on the prospect's intent score.
Boost your conversions with better customer data from new businesses.

ABM

Integration with Account-Based Marketing

Buyer Intent integrates seamlessly with HubSpot's ABM tools. Here, you can automatically match intent signals with your target accounts.

Get notified when sales prospects show an intention to buy.
Tailor your campaigns and outreach based on real-time data.
Visualize trends over time.
Measure the impact of your proactive outreach.

Our Prices

We start with your business

No two companies are alike, and the same goes for the solutions they need. Some companies already have processes, systems, and activities in place that need to be optimized and built upon. Others are starting from scratch and need to establish a more structured approach from the very beginning.

That’s why we always set our price based on a detailed discussion of your needs. Book a meeting with us, and we’ll provide you with an estimate tailored to your specific situation.

HubSpot IP Tracking and Buyer Intent

We'll start with your business

See how we can help you activate Buyer Intent

Account-Based Marketing and Sales

Setting Up Buyer Intent in HubSpot

Tracking the Effectiveness of Marketing Campaigns

Sales Notifications for Visits from Target Accounts

Enrichment and Segmentation in HubSpot CRM

Measurement, Optimization, and Scaling

Part of your growth platform

What is Buyer Intent in HubSpot?

Cases

Obton

Versalift

Master Danmark

Mindweiss

How does the Buyer Intent process work?

Analysis

Setup

Segmentation

Activation

Optimization

We've helped +100 customers get off to a great start with HubSpot

Features You Get with Buyer Intent

Get an overview of visitors

Segment visitors by behavior

Prioritize leads based on which ones are the most interesting

Integration with Account-Based Marketing

We start with your business

Would you like to turn anonymous visits into concrete sales opportunities?

Book a meeting with Morten