Case | YSM

How YSM got a website that matches their ambitions

A new WordPress website with a modern design, a well-thought-out machine library and a user-friendly structure gave YSM a website that matches its ambition to be the service organization of the future.

Projektområder

Website

Ydelser

Web development, WordPress, Tracking setup

Resultat

A modern website with machine library and search function

Udfordringen

A website without direction

YSM is one of Denmark's 10 largest dealers of agricultural machinery with the ambition to be the service organization of the future. The old website did not live up to that ambition. It was neither up-to-date nor user-friendly, and it gave visitors a poor experience of navigating and finding the machines they were looking for.

A new visual expression

A website that matches the ambition

We gave YSM a modern, inviting and professional website. Aesthetic images of machines in the field, inspiring graphics and photos of employees and work situations create an experience that matches YSM's position as one of the country's most versatile machine shops.

Structure and overview

A machine library that makes it easy to find the right one

We developed a machine library with an associated search function so that visitors can quickly find the machines that are relevant to them. A new mega menu gives the website a better and more user-friendly structure, making navigation simple even with a large product selection.

A website that supports the service organization of the future

Løsningen

A website that brings it all together

We combined a new visual expression with a stronger structure in the form of a mega menu and a machine library with search function. We also implemented tracking tools so that YSM can follow the website's performance and gain insight into what their target groups find relevant.

screencapture-ysm-dk-2026-07-07-10_14_15

Resultater

Ready for the service organization of the future

YSM has a website that matches their ambition to be the service organization of the future within agricultural machinery. The new machine library and improved structure make it significantly easier for visitors to find their way around, and the new tracking tools give YSM a better basis for understanding and further developing the website's performance.

Book et møde

A modern and professional website that matches YSM's ambitions.

A machine library with search function that makes it easy to find your way around.

Better insight into the target group's behavior on the website.