Case | Origo Klinik

How Origo Klinik filled its calendar with Google Ads

A targeted Google Ads effort and an optimized website experience made Origo Klinik fully booked and created a solid foundation for continued growth.

Project Areas

Marketing, Website

Services

Google Ads, Website optimization, SEO

Result

41.3% increase in traffic from paid advertising

The Challenge

Unavailable times and too little visibility

Origo Klinik experienced that customers were not coming on their own. The clinic was having difficulty filling its calendar and wanted to attract more customers from Skanderborg and the surrounding area. They lacked a visible presence that could reach the people who were actively seeking help for their pain.

Need for targeted visibility

Ads that meet patients in their search

We thoroughly studied Origo Klinik's treatment methods and the ailments the clinic helps patients with. Based on this, we set up a number of text and display ads on Google Ads that showcase the clinic to people who are actively seeking solutions to their problems. The ads are continuously optimized so that they continue to reach the right target group with the best possible effect.

A website that converts

More visitors stayed at booked times

We reviewed Origo Klinik's website and made a number of concrete recommendations to increase the conversion rate, including the placement of buttons, calls-to-action, descriptions and contact information. The website was built so that as many visitors as possible take the next step and become customers.

A combination of visibility and conversion that filled the calendar

The Solution

Ads and website working together

We combined targeted Google Ads advertising with ongoing optimization of Origo Klinik's website and search engine optimization. This gave the clinic visibility with the right people, and a website that converts visitors into booked appointments. We continue to follow up with SEO consulting, so that the clinic also benefits from organic traffic in the long term.

The Results

Free time turned into busyness

The effect of the effort was quickly felt at Origo Klinik. The available times were booked, and the busyness is still so great today that the clinic has been able to reduce the advertising budget and still be close to full capacity.

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The effort has generated a 41.3% increase in traffic from paid advertising.

Total traffic to the website has grown by 25.8%.

Google Ads ads now generate 31 conversions per month.