Case | Bluebyte

We helped Bluebyte with a new visual identity and a new website in HubSpot

IT company Bluebyte left the nest and became an independent company after being part of the nationwide IT Forum. Therefore, they needed a rebranding of their visual identity and a new website that matched their growth ambitions and local focus.

Project Areas

Website

Services

Design, Web Development

Result

New visual identity and website

The Challenge

From IT Forum to independent business

Bluebyte was previously called IT Forum Esbjerg and was part of the nationwide IT Forum. When they left the nest and became an independent company, they were left without an identity of their own. They needed a brand and a website that could stand on its own two feet.

The new identity had to encompass two things at once: the ambitions to grow and the local roots in Esbjerg. At the same time, the close, long-term relationship between employees and customers is the core of Bluebyte. This had to be clearly felt in both the look and the website.

The Solution

A new website built on Bluebyte's DNA

We built a new visual identity from scratch and a website in HubSpot CMS. The blue-green color palette draws lines to the sea around Esbjerg and anchors the brand locally.

The employees were given a prominent place on the site, so that the close customer relationship stands out from the first visit. The website is built with ease of use in mind, so that visitors quickly find their way, and a complete design ties the identity together from the front page to the contact page.

screencapture-bluebyte-dk-samarbejde-start-2026-07-09-11_35_49

The Results

A website that's ready to grow with Blyebyte

Bluebyte has a website that matches the direction the company is heading in. The identity is their own, rooted in Esbjerg and built to grow.

The employees are in the spotlight, and the close relationship with the customers is immediately evident. The design is complete and easy to use, and the entire site lives in the HubSpot CMS.

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Strong, visual identity that reflects the local roots

Implemented design that is easy to use across efforts

A user-friendly HubSpot website that can help Bluebyte grow