Case | Compass HRG

How Compass got 68 leads in 130 days with a new website

A new multilingual website, a user-friendly job listing system, and a solid integration with HubSpot gave Compass Human Resources Group the foundation they needed to support the entire customer journey across borders.
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"Throughout, the dialogue has been at eye level, with a focus on meeting our many different needs across countries and departments. With the new website, we have a strong foundation for working actively with inbound marketing and lead generation, and our experience is that the tasks are solved quickly. Itch has also been professional and efficient in our HubSpot onboarding, so we can use the solution in our daily work."
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Astrid Rørbye

Marketing & Digital Manager, Compass HRG

Udfordringen

A website that couldn't keep up with growth

Compass Human Resources Group helps companies recruit specialists and managers across a range of industries. With offices in five countries, they needed a website that worked across borders and reflected their strong brand. The previous solution couldn't keep up. Even minor changes required an external developer, and neither the language versions nor the job posting options were good enough to support day-to-day operations. 
A website that speaks multiple languages

A platform built to operate across borders

We developed a new WordPress website with Compass' visual identity as a clear common thread across all language versions. The solution enables local teams to make ongoing changes themselves, without having to involve an external developer every time. 
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From visitor to lead

A job listing system and a HubSpot integration that work together

We built a job listing system where Compass customers can easily create and update their job postings, and where candidates can quickly find the posts that are relevant to them. Contact forms on all pages are integrated with HubSpot Marketing Professional, so no leads get lost between marketing and sales. 

An updated website that supports the entire customer journey

Løsningen

Website and HubSpot in close interaction

We combined a new multilingual website with deep integration with HubSpot Marketing Professional and a thorough onboarding of Compass' team, enabling them to actively work on gated content, pop-ups, lead capture, and workflows that convert leads into customers. 
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Resultater

68 leads in 130 days

The new website gave Compass the best starting point for actively working with lead generation.

During the first 130 days after launch, Compass received 68 contact inquiries via the website, equivalent to more than one inquiry every other day, which the sales team could act on immediately.

Compass now also offers tailored campaign sites to their clients, combined with digital advertising that highlights specific job postings. 

68 contact inquiries via the website during the first 130 days.

More than one inquiry every other day that the sales team could follow up on directly.

A new offer for customers in the form of tailored campaign sites with digital advertising

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