Case | A-Sport

A-Sport 65% more sales on the webshop

A comprehensive digital strategy with Google Ads, Facebook Ads, SEO, email marketing and content marketing made A-Sport visible to their target group, exactly when they had time to act.

Projektområder

HubSpot, Marketing, Growth

Ydelser

Google Ads, Facebook Ads, SEO, E-mail marketing, Content marketing

Resultat

65% more sales on the webshop in the first year

"When we come to Itch with challenges or new campaigns to launch, we always get professional feedback with their honest guidance and good advice. This is very important to us, and we often end up with a solution that we would not have thought of ourselves. Itch Marketing is a hands-on agency that takes ownership and responsibility for our digital, strategic branding. At Itch Marketing, we are always sure to get competent and well-considered sparring."

Lene Espersen

Marketing coordinator, A-Sport

Udfordringen

A business built on physical meetings

For many years, A-Sport has been run by mobile salespeople who visited schools, sports clubs and institutions in person. Busier everyday lives for physical education teachers and other decision-makers meant that A-Sport could no longer count on reaching their target group through a physical visit.

They needed to digitize a larger part of the business so they could meet their customers when they had time.

Løsningen

A comprehensive digital strategy

We set up Google Ads so that A-Sport would appear when the target group themselves searched for their products, and supplemented it with Facebook Ads to drive additional traffic to the website.

A keyword analysis and ongoing SEO consulting strengthened organic visibility, while we gathered A-Sport's large amount of existing content so that it could be used in the best possible way.

Email marketing with lead nurturing and event-specific mail flows, for example around Black Friday, ensured that more potential customers were warmed up and converted. It was all tied together by a long-term plan with quarterly strategy meetings with A-Sport's own marketing team.

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Resultater

65% more sales and significantly cheaper conversions

Within the first year, the results were clear. A-Sport saw a significant increase in both traffic and sales on the webshop, while the cost per conversion via Google Ads dropped significantly. The digital strategy gave A-Sport a stronger presence with the target audience, exactly when they had time to shop.

Book et møde

49% more visitors to the website in the first year.

65% more sales via the webshop.

92% lower cost per conversion via Google Ads.