Targeted SEO and Ads efforts create significant growth in sales for Little Columbine
In just nine months, the webshop Little Columbine increased the number of visitors to their site by 23.5% and generated valuable leads through our prioritized and strategic work with Facebook and Google Ads, SEO, and newsletters.
In the first 9 months, we helped Little Columbine achieve these results
increase in traffic to the webshop
sign-ups for the newsletter
Danish kroner in revenue generated through newsletters
visitors from Google Ads
Little Columbine's challenge
Camilla from Little Columbine already had a collaboration with a SEO agency, but the efforts didn't lead to more visitors or increased sales. The market for selling children's and women's clothing is extremely competitive, and the biggest challenge was that she wasn't being found among the multitude of other shops.
She had ambitions for higher revenue, and therefore something new had to happen. This led to a collaboration with us, where we changed the focus of her entire approach.
Our solution
In general, the solution for Little Columbine was to establish a digital marketing setup that focused on multiple parts of the customer journey.
"There were several elements that made a big difference for Little Columbine's business. First and foremost, we pushed hard on advertising on both Facebook and Google to quickly reach the target audience. In addition, we started their newsletter and began collecting leads for it on the webshop – something that had not previously been prioritized," says Casper Bjerg, who is a partner at Itch Marketing.
The SEO strategy was subsequently drastically changed, as through analysis we made it clear that the focus should be on categories and brands instead of individual products, as this would lead to far more views from potential customers.
Last but not least, Little Columbine received advice on how the webshop could best be built and optimized to increase the conversion rate in relation to the placement of buttons, call-to-action, descriptions, shopping cart, load speed, and so on.
The result
The value of our various initiatives quickly became apparent at Little Columbine. In the first seven months of collaboration, there was an increased revenue of 350,000 DKK through newsletters, which 2,009 people chose to sign up for during the same period.
In addition, the webshop became more than 26% faster, which was partly due to a targeted effort to optimize the many product images. This resulted in a better experience for the visitors, who therefore stayed longer on the webshop and visited far more products than before.
About Little Columbine
Location: Skive
Employees: 1
Industry: B2C webshop
Little Columbine is a B2C webshop that sells clothes and accessories for babies, children, and women. The founder, Camilla, offers her customers a hand-picked selection of high-quality brands with a focus on sustainability and timeless designs, and new arrivals regularly appear on the shop.
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