HubSpot for HR and People Operations

HR as a strategic growth driver

HR is no longer just an administrative function – it is a strategic key to attracting, retaining and developing employees.

In line with increasing requirements for documentation, automation and employee experiences, several modern HR organizations have taken the step towards a digital transformation.

With HubSpot as the central platform, HR gets access to a flexible and user-friendly system to manage both internal and external processes – from onboarding and internal communication to talent development, employer branding and collaboration with external partners.

We help HR departments and HR consultancies gather data, automate communication and create structure in a complex and often fragmented everyday life.

The result? More manageable workflows, higher employee satisfaction and an HR function that truly supports business goals.

Digital structure for modern HR

We help HR departments build a digital infrastructure in HubSpot that supports everything from employee travel to documentation and compliance.

Marketing and branding of HR

We set up workflows, campaigns and content that strengthen your employer brand, onboarding and internal communication.

HubSpot implementation

We adapt HubSpot for HR purposes - both internally (employees) and externally (collaborators, candidates, clients).

Automation of HR processes

We develop automatic flows for e.g. onboarding, introduction courses, employee surveys, policy updates and courses.

Data modeling and segmentation

We create custom objects in HubSpot that suit your employee types, teams, locations and partners.

Reporting and insight

We set up dashboards that give HR an overview of e.g. employee well-being, eNPS, training courses and contact points.

Compliance and documentation

We help structure and document contact points and data so that it meets GDPR and internal requirements.

Website and intranet integration

We connect HubSpot to websites, portals or intranets to create a smooth experience and data sharing.

Good communication was one of the biggest reasons we chose to work with Itch. Throughout, the dialogue has been at eye level, and there has been a focus on meeting our many different needs and expectations across countries and departments.

Astrid Rørbye

Marketing & Digital Manager at Compass HRG - DENMARK

With Itch we found the partner we needed in connection with the implementation of HubSpot. Morten Staal has been our go-to person throughout the process and we have been extremely happy with the collaboration, Morten has understood how to "speak our language", has been good at sending videos to explain our challenges and has always been quick to answer our questions. For us, a fast response time has been of great importance and it has also been important to have good guidance throughout the process.

Charlotte Madsen

Office Manager at People & Performance

It is a great pleasure to work with Itch Marketing. At Itch we always meet competent and friendly cooperation, where we can discuss the possibilities and get help with both the smaller tasks and the large strategic projects. The deliveries are top-notch and on time. Among other things, we have received good advice in relation to implementation and onboarding in HubSpot. This has quickly moved us to a much better sales process and closer cooperation between sales and marketing. Itch Marketing is like having really talented colleagues that you know and trust.

Mia Debel

Marketing Manager at Joblife

HR management

Overview of all HR activities, centralized communication and documentation and strengthened employer brand.

Employees

Better onboarding, clearer communication and easy access to information.

HR consultants and partners

Streamlined collaboration, clearer processes and automated client handling.

Management and business

Data-driven HR, measurable return on HR efforts and clear support for the company's strategy.

Det får du

Inkluderet i prisen

Feature

Pris (uden tilkøb)

10.500,- DKK

We understand your challenges

HR is broad - and we know that the needs vary from the employee journey and talent development to recruitment, collaboration with consultants and handling of sensitive data.

Our experience with both internal HR departments and HR consulting houses enables us to design solutions that match your reality - with HubSpot as the flexible and powerful platform in the middle.

Why choose us?

At Itch Marketing, we combine technical HubSpot expertise with a deep understanding of the HR industry's needs. We build solutions that bring together HR, communication and marketing in one system - with full flexibility to support both internal and external actors.

We are not just HubSpot specialists – we are your strategic sparring partner in the development of a future-proof HR function.

Book a no-obligation meeting with us and get actionable input on how HubSpot can strengthen your HR setup – whether you work in-house or as an HR consultant. Based on your specific situation, we’ll walk you through:

✅ How to automate onboarding and internal communication
✅ How to centralize employee, candidate and partner data
✅ How workflows can elevate your employer brand and employee journeys
✅ How to structure compliance and documentation in line with GDPR
✅ Concrete suggestions to improve your HR setup in HubSpot

The meeting is free and completely non-binding – the only investment is your time.