Case: Players 1st migrates their website from Webflow to HubSpot

Migration of website, design expansion and SmartRules setup based on geolocation in HubSpot

Players 1st is a Danish SaaS company that specializes in measuring and improving member experiences in sports and leisure clubs. They do this through tailored survey solutions and an online dashboard that helps clubs retain and attract members, coaches and volunteers.

Players 1st wanted to migrate their website from Webflow to HubSpot CMS. HubSpot was particularly appealing because it allowed them to bring everything together in one platform. It also enabled them to take advantage of SmartRules, which use different criteria to personalize content and create a more relevant experience for visitors, leads and customers.

For Players 1st, this means their website now shows different product offerings, meeting booking modules and relevant case studies depending on where the user is located.

Services included in the project

Design, web development and custom coding of HubDB modules

In addition to the HubSpot migration and the SmartRules setup, we also expanded the Players 1st design with new templates, including their product pages. Players 1st had a tight deadline for both the migration and the design expansion, and we delivered in a way that left them highly satisfied.

“We have had an outstanding experience working with Itch Marketing. From the first workshop to the implementation of our HubSpot CMS website, the entire process has been positive. Every phase of the project reflected professionalism, efficiency and a genuine understanding of our needs. The team at Itch Marketing delivered a solution that exceeded our expectations, and we are incredibly pleased with the final result. We look forward to working with them again in the future and can highly recommend them to others.”

- Daniel Laursen, CMO at Players 1st

Since the website went live, we have continued to support Players 1st by developing new modules as new needs arise.

As part of the SmartRules setup, we also configured HubDB, HubSpot’s database tool that provides a flexible way to manage data without extensive manual updates.

In this case, HubDB automatically pulls in customer testimonials and displays them dynamically.

The testimonials shown are based on geolocation, which means visitors see relevant customer stories from their own region or country. This creates a stronger user experience and enhances the company’s credibility.