Effective inbound campaigns that generate qualified leads

Create a campaign that follows the customer all the way to the sale.

An inbound campaign is much more than just advertising or content. It brings together strategy, lead magnets, landing pages, ads, email flows, and lead nurturing into a single, cohesive process that generates qualified leads and builds the sales pipeline.

At Itch, we develop inbound campaigns that support the entire customer journey—from the first visit to the first interaction with sales.

Strategy and Messages

We start by defining the target audience, messages, and theme so that the entire campaign is built around a single, unified direction.

Lead Magnets and Content

We develop relevant content that adds value throughout the entire customer journey—from the first blog posts to guides, calculators, and customer case studies.

Landing Pages and Lead Capture

We build landing pages and forms that convert visitors into leads.

Advertising

We promote the campaign through relevant channels such as LinkedIn and Google Ads.

Lead Nurturing

We set up automated email workflows that nurture leads and help the sales team engage with them at the right time.

Measurement and Optimization

We monitor the campaign's performance and continuously optimize content, ads, and conversions.

The Awareness Phase

Generate interest and attract new visitors through relevant content.

Examples

Blog Posts
Guides
Videos
SEO Content

The Consideration Phase

Help potential customers understand their options.

Examples

Calculators & Quizzes
E-books
White Papers
Checklists

The Decision Phase

Answer the final questions before making your purchase.

Examples

Customer Case Studies
Product Guides
Comparisons
Demos
FAQ Sections

Marketing & Demand

Inbound Campaigns: Part of Your Growth Platform

We don’t view inbound marketing as an isolated marketing activity. We see it as a central part of your growth platform, where marketing, sales, and customer service draw on the same data and work toward the same goals.

That’s why the campaign must integrate with your CRM, sales process, and data, so that the leads generated by marketing are tracked all the way to becoming customers, rather than getting lost in the handoff between departments. When your CRM and campaign are integrated, you can see exactly which initiatives lead to deals and which ones simply clutter the pipeline without adding value.

Once the campaign is set up, it can be continuously expanded with new themes, content, and automations as you grow. This way, inbound marketing becomes not a one-off effort, but an ongoing part of your growth.

Workshop and Strategy

We define the target audience, messages, theme, and success criteria.

Focus Areas

Development of the Campaign

We create lead magnets, content, landing pages, ads, and automation workflows.

Production

Launch

The campaign goes live, and we ensure proper tracking and lead capture. We monitor it from the start and keep an eye on how each step is performing.

Publication

Optimization

We analyze performance and continuously refine the campaign so that it generates more qualified leads.

Improvement

Book a meeting

1 Workshop and Strategy

2 Development of the Campaign

3 Launch

4 Optimization

“With Itch’s help, we’ve systematized our inbound marketing, and we can measure what’s working and where we need to make adjustments. The synergy between our marketing and sales activities is strengthened through HubSpot and Itch.”

Mia Debel

Marketing Manager, Master Danmark A/S

Why Choose Itch?

We don't just write content. We build inbound campaigns that work

A successful inbound campaign requires more than just good content.

At Itch, we combine strategy, HubSpot, websites, advertising, automation, and sales into a single campaign designed to drive measurable growth.

That’s why you don’t just get a content or advertising provider—you get a growth partner who takes responsibility for the entire campaign’s performance.

Strategy Before Production

We don't produce content until we know what the campaign is intended to achieve.

Content with a Purpose

All content has one purpose: to move potential customers further along the customer journey.

HubSpot as the Driving Force

CRM, workflows, and reporting will be an active part of the campaign.

Ongoing Optimization

We develop the campaign based on data and performance—not gut feelings.

Our Prices

Find the solution that best fits your needs

We work with companies in a wide variety of situations. Some companies already have processes, systems, and activities in place that need to be optimized and built upon. Others are starting from scratch and need to establish a more structured approach from the beginning.

That’s why we’ve compiled our services and pricing so you can easily get an overview of what we offer and what it typically costs.

Inbound campaigns

What does an inbound campaign include?

Strategy and Messages

Lead Magnets and Content

Landing Pages and Lead Capture

Advertising

Lead Nurturing

Measurement and Optimization

One campaign - content for the entire customer journey

The Awareness Phase

The Consideration Phase

The Decision Phase

Inbound Campaigns: Part of Your Growth Platform

Cases

Obton

Versalift

Ballisager

Caviart

Here's how we build your inbound campaign

Workshop and Strategy

Development of the Campaign

Launch

Optimization

27 new customers and 324 leads from inbound marketing during the first year

We don't just write content. We build inbound campaigns that work

Strategy Before Production

Content with a Purpose

HubSpot as the Driving Force

Ongoing Optimization

Find the solution that best fits your needs

Should we build your next inbound campaign?

Book a meeting with Casper, when it suits you