Case | TrygtMiljø

More relevant customer inquiries with new digital strategy

When do you contact a temporary employment agency in the social and healthcare sector? And what do you need when looking for temporary workers? Based on these questions, we created a digital strategy in collaboration with TrygtMiljø.

The strategy involved changes to the website and a focus on SEO and Google Ads to direct potential customers to the site. The result was more visitors and more conversions.

Projektområder

Marketing

Ydelser

SEO, Google Ads, Content Marketing

Resultat

Increases in conversions

"Itch Marketing has helped us develop our digital strategy, due to a lack of knowledge in the field. They have delivered one good idea after another, and therefore I can safely recommend leaving your digital strategy in the hands of the talented people from Itch."

Matias Moeskær, tryghedskoordinator, TrygtMiljø (1)

Matias Krogh Moeskær

Operations Manager

Udfordringen

Lack of knowledge about marketing and target groups

TrygtMiljø needed to go more digital to get more customer inquiries online. With a brand new website, they were ready to serve customers, but how would they get them to find and click through to the site?

Lack of knowledge about digital marketing and an unclear target audience made it difficult to reach new customers online. It was important to understand who the most important target audience was and what their needs were.

Løsningen

Better user journey, Content Marketing and targeted Google Ads

The solution was of course digital. The analysis showed that the target group most often has an urgent need for help when they contact us. We made this even easier by clarifying the contact options on the website, so that it is now easier for visitors to get in touch.

It was important for TrygtMiljø to be available when managers at residential homes and nursing homes have an urgent need for it. We therefore focused on SEO and Google Ads, which were to make customers discover TrygtMiljø's website and direct potential customers there.

Based on a keyword analysis, we found the search terms that were relevant for TrygtMiljø to rank on, and Google Ads were set up. A content strategy with SEO in focus was to create relevant content for the website's visitors and knowledge pages on, for example, shielding, outgoing behavior and conflict management.

The website's focus on services was made more concrete with a focus on how TrygtMiljø helps and how to get hold of them.

"We at TrygtMiljø have been extremely satisfied with the collaboration with Itch Marketing. They have guaranteed competent and well-considered sparring throughout the entire collaboration."

Matias Krogh Moeskær

Operations Manager

Resultater

More conversions

The effort resulted in large increases in conversions – both organic and Paid Ads and Display Ads.

We could see that there was a large increase in organic traffic, and visitors also began to spend significantly longer on the site.

Better rankings on Google, targeted Google Ads and development of the content and improved navigation on TrygtMiljø's website have combined to result in more relevant customer inquiries.

Book et møde

+122% increase in organic traffic

+ 180% increase in traffic from display ads

+ 103% longer visit time on the website

Improved user experience on the website