Case | Master Danmark

How Master Denmark achieved coherence between marketing and sales

A new strategy and implementation of HubSpot CRM, Marketing Pro and Sales Pro gave Master Danmark one unified system and created strong synergy between marketing and sales.

Projektområder

HubSpot, Marketing, Sales

Ydelser

HubSpot onboarding, Inbound marketing, Consulting and Strategy

Resultat

324 new leads and 27 new customers from inbound marketing in the first year

"With the help of Itch Marketing, we have put our inbound marketing into a system, and we can measure what works and where we need to adjust. The interaction between marketing and sales activities is strengthened. The biggest plus about Itch is their ability to put themselves in the customer's shoes and provide sparring at eye level. It is an equal dialogue, and we learn something together in the process. The help is flexible and can be adjusted continuously, so that it is always relevant and put in context."

Mia Debel

Marketing Manager, Master Denmark

Udfordringen

Silo thinking between marketing and sales

Master Danmark offers professional consulting and data-driven HR recruitment through online testing tools. They wanted the same system, structure and working approach across departments, but marketing and sales were working separately without shared data or direction.

The biggest challenge was to work more strategically and create real coherence between the two departments.

Løsningen

HubSpot as a common foundation

We developed a new strategy in line with Master Danmark's DNA, where inbound marketing and a clear handover of leads from marketing to sales became the focal point.

The implementation of HubSpot CRM, Marketing Pro and Sales Pro gathered all data in one place, so that both marketing and sales gained insight into the behavior of customers and potential customers prior to any dialogue.

We set up a strategy with relevant KPIs and were responsible for advising and executing the monthly marketing activities, including advertising and lead generation.

Do you want to create coherence between marketing and sales?

Resultater

324 new leads and stronger collaboration across

Master Danmark was able to quickly implement and work actively with their new inbound initiatives. The silo thinking between marketing and sales was broken down, and the company gained a strategic connection that continues to create value across the entire organization.

With HubSpot, no leads are left between two chairs anymore, but are instead proactively delegated to the right sales consultants. At the same time, it has become clear what concrete value the marketing activities create, not only in classic target numbers, but in the form of new customers and growth on the bottom line.

Book et møde

324 leads directly from inbound marketing in the first year.

78% increase in leads that turned into meetings.

35% increase in leads that turned into customers.

27 new customers created through inbound marketing and HubSpot.