Case | TimeLog

Redesign and integration of visual identity on new HubSpot website

The SaaS company, TimeLog, has had a visual identity designed. Here, their distinctive logo in particular has been given a place in the spotlight, where it helps to create recognition and contribute with nice details.

At the same time, TimeLog has had a new website developed in HubSpot, where, among other things, 4 different blog templates were tailored to meet their needs for functionality and overview both internally and for their customers.

Udfordringen

A website that matches the product and ambitions

TimeLog is a SaaS company that helps other companies make time registration a breeze. They wanted a website that lived up to their product and their big ambitions for future growth, both visually and in terms of user experience.

And then the common thread had to shine clearly through on all pages to support the brand and create recognition.

Løsningen

New identity and 4 specially coded templates

As a starting point, there is only one blog template included when you find a website theme in HubSpot. But that wasn't enough for TimeLog.

That's why we had to get to the keyboard and start coding, so they could have 4 different templates with different looks, functions and segmentation options depending on where they were going to be used.

This gives TimeLog a unique opportunity to create clarity for both their visitors and themselves when their piles of different content and knowledge need to be kept updated and dynamic.

TimeLog's specially coded templates enable them to create tailored experiences in their universes centered around four content universes: Blog, Resources, Cases and Integrations.

 

Resultater

Common thread creates a complete user experience

After close collaboration and strong teamwork, all of TimeLog's wishes have been fulfilled on their new website in HubSpot. Here, their logo plays a prominent role, where the pink color and the highly recognizable flower are used to create a common thread across all modules.

The details of the website have been taken care of, where special coding has also been used to create a completely complete user experience. One small detail is the buttons that change when the cursor is held over them.

New visual identity with the logo at the center

Common thread across all pages and modules

Four specially coded blog templates for each content universe

Specially coded details for a completed user experience

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