Case | Little Columbine

Targeted SEO and Ads efforts create significant growth in sales

The Little Columbine webshop increased the number of visitors to the site by 23.5% in just nine months and created valuable leads through our prioritized and strategic work with Facebook and Google Ads, SEO and newsletters.

Projektområder

Marketing

Ydelser

SEO, Google Ads, Facebook Ads, email marketing

Resultat

More visitors and leads, increased sales

Udfordringen

Drowned in competitors

Camilla from Little Columbine had a collaboration with another partner who did SEO for her. But Camilla could neither see nor feel the effect of the SEO efforts on the number of visitors – and thus the results for sales did not occur either. In other words, it was money out of the window.

There is extremely high competition in the market for selling children's and women's clothing, and the biggest challenge was therefore that Little Columbine was not found in the crowd of other shops.

Camilla had ambitions for higher turnover, and therefore something new had to happen. This led to a collaboration with us, where we changed the entire approach and focus of the efforts.

We created the results that the previous SEO partner could not achieve

Løsningen

Greater focus on multiple parts of the customer journey

The overall solution for Little Columbine was that they got a digital marketing setup that focused on several parts of the customer journey:

"There were several elements that helped make a big difference to Little Columbine's business. First and foremost, we focused heavily on advertising on both Facebook and Google to quickly reach the target group. We also started their newsletter and began collecting leads for it on the webshop - something that had not previously been prioritized."
- Casper Bjerg, Partner and Head of Marketing at Itch

The SEO strategy was subsequently changed drastically when we made it clear through analysis that the focus should be on categories and brands instead of individual products. This would lead to many more views of the webshop by potential customers.

Last but not least, Little Columbine received advice on how the webshop could best be built and optimized to increase the conversion rate in relation to the placement of buttons, call-to-action, descriptions, cart, load speed and so on.

Resultater

Increased revenue through more visitors and newsletter signups

The value of our various initiatives quickly became apparent at Little Columbine. The first seven months of the collaboration resulted in an increased revenue of DKK 350,000 through newsletters, which 2,009 people chose to sign up for during the same period.

In addition, the webshop became more than 26% faster, which was due, among other things, to a targeted effort to optimize the many product images.

This meant a better experience for visitors, who therefore stayed longer on the webshop and looked at far more products than before.

Book et møde

In 9 months we created these results for Little Columbine:

23.5% increase in traffic to the webshop

2009 newsletter signups

350,000 kroner revenue generated through newsletters alone

16,346 visitors via Google Ads

26% faster webshop provides better user experience