Case | DFTI

More conversions and attendees for info meetings for less budget

The Danish Institute of Family Therapy, DFTI, wanted more relevant registrations for info meetings about their education programs. By focusing on Google Ads, DFTI became visible online. Through an inbound marketing strategy, they got more participants for their info meetings, which resulted in more education programs sold.

Projektområder

Marketing

Ydelser

Inbound marketing, Google Ads

Resultat

More conversions for fewer kroner

Udfordringen

Empty study places and increased digital competition

With increased competition, especially in the digital market, DFTI experienced a need to become more visible online. With education as a core service, they needed to fill more study places – and not least to become aware of what was needed to fill them.

A family therapist/psychotherapist education is not something you just order. Potential students typically have a lot of considerations and do not make the decision to enroll in a program from one day to the next. There are many similarities with a traditional B2B purchasing journey.

Therefore, DFTI first and foremost wanted more registrations for info meetings, where the target group could learn more about the different programs and be equipped to assess whether the program was right for them.

Løsningen

Inbound strategy and Google Ads

We helped DFTI set up Google Ads, which were targeted to the most relevant geographical areas in relation to the programmes.

The Google ads were planned towards the start of the study, and their purpose was to direct the target group to DFTI's website to download relevant material with content about the various programmes. We then set up ads with the aim of getting potential students to register for the info meetings.

Resultater

More conversions for fewer marketing dollars

Our efforts helped DFTI become relevant online – and most importantly: sell more education programs. More participants at info meetings led to more enrollments for the programs.

Specifically, the Google Ads budget was reduced by 39% over the period, while they received 95% more conversions. A really good online solution that helped fill study places.

During the collaboration, we have seen a ROAS (Return on Ad Spend) of up to an impressive 18x, which is far above the benchmark, which is between 4 and 5 for high-performing campaigns.

In short, the efforts have resulted in many more participants at the info meetings, which has meant more conversions (registered students), while the cost per conversion has dropped significantly.

Book et møde

After the first year, we measured:

95% more conversions

29% increase in conversion rate

Cost per conversion decreased by 68%

ROAS of up to 18x